Catherine Dearlove
Managing Director, Efficiency Expert
Initially, I “fell into” Business. Becoming an accidental e-commerce entrepreneur for the first 7 years of my career. Riding the wave of a strong export market, I was able to learn first hand the ins and outs of running a small business. The challenges, highs and lows and the all to familiar overwhelm of trying to do it all yourself.
In both my small business and corporate career, one thing stood out to me. Too many business owners are enslaved in an administrative nightmare, trying to do it all, and making personal sacrifices in an attempt to get it all done. I know, because I’ve been there, that the work you would least like to be doing is reserved for late nights and weekends and prevent you from gaining momentum and growing your business as a result.
As a natural problem solver, I’m extremely passionate about working smarter, creating efficient processes, and helping you realise the freedom that should come with owning your own business.
At risk of sounding entirely cliché, I really do believe we should enjoy what we do, and each and every person has the power to design a life they love.
A colleague once told me “enthusiasm is your superpower”, and I now spend my days injecting that enthusiasm back into my clients businesses. I take great pride in being unflappable, calm and composed under pressure and simply getting it done.
What we do
In business, there are the things you love, the things you loathe, and the things you simply have no time for. We take care of what you don’t want to, so that you can focus on what gets you up in the morning, rather than what keeps you up at night!
Let's talk
We achieve great things for our clients, and we’d love to do the same for you…